The future of discounts is here: introducing asymmetric discounts from Reactive. Drive more sales while maximizing revenue!
Traditional discounts (symmetric discounts) drive all customers to purchase by reducing the cost of the product. As a merchant, you bet that increase in purchase volume offsets the price drop. However, this often doesn’t happen, see here.
To improve on this, Reactive introduces asymmetric discounts with our gift drop and discount grab features. Asymmetric discounts drive sales by giving discounts to only a fraction of users and use the social proof and FOMO generated by their purchase to increase sales volume. You get more sales at a higher average price point and create the impulse buy all brands seek.
